The Role of Functional Ingredients in Modern Nutrition
"The future of nutrition isn’t about more ingredients — it’s about smarter ones." The nutritional supplement industry is rapidly evolving. Gone are the days when vitamins and minerals were simply used to correct nutritional deficiencies. Today, consumers are turning toward products that deliver targeted functional outcomes: sharper focus, stress resilience, improved metabolism, and holistic wellness. For brand owners, understanding the role of functional ingredients, including bioactive compounds, adaptogens, cognitive boosters, and metabolic support agents, is critical to staying relevant and scientifically credible in a competitive marketplace. From Deficiency Correction to Functional Optimization Traditionally, vitamins and minerals were used to ameliorate deficiencies. Vitamin C prevented scurvy, iron addressed anemia, and calcium ensured bone health. These formulations focused on restoring baseline health rather than optimizing function. However, in the last decade, [...]