Shoden Gets the Green Light: Health Canada’s Approval and the Future of Adaptogenic Supplements
In early 2025, Health Canada approved Shoden, a standardized ashwagandha extract, as a licensed Natural Health Product for stress [...]
How Delivery Formats Impact Nutrient Absorption in Supplements
When consumers evaluate a supplement, most of their attention goes to the active ingredient. The vitamin, mineral, botanical, or [...]
Top Trends in Functional Foods: What Consumers Want in 2026
This year, the functional food market can no longer be considered “emerging”. Functional foods have become part of everyday [...]
What’s Next in Women’s Health and Lifestyle Supplements
Women’s health has become one of the most powerful forces shaping the supplement industry. From hormonal balance to cognitive [...]
Vitamin D and Cellular Ageing: What New Research Means for Supplement Brands
Vitamin D has long held a familiar place in supplement portfolios. It’s the go-to nutrient for bone density, calcium [...]
Safety and Recalls: Why Quality Control Is the True Marketing Strategy
In the supplement industry, the best marketing doesn’t start with packaging or advertising. It starts with product integrity. Every [...]
How to Choose a Contract Manufacturer
Choosing the right contract manufacturer for your product can make all the difference between success and failure for your [...]